Salt Lake City · Utah
A Salt Lake real estate brokerage built for people who think in numbers.
About the Brokerage
Built by an Active Operator
Conrad Cruz Real Estate Services is a Utah-based brokerage founded by Matt Strong, principal broker and active real estate operator. Matt has personally executed over 425 fix-and-flip transactions and has funded more than $380 million across 1,300+ real estate loans through Sierra West Funding, Conrad Cruz's sister lending company. He owns and manages a 25-property rental portfolio across the Salt Lake area.
That operator background shapes how Conrad Cruz works with clients. Whether you're selling a home, buying an investment property, or running the numbers on a flip, you're working with people who do this themselves — not just talk about it. We're a no-nonsense brokerage built for clients who think in spreadsheets and value substance over polish.
Our roster includes 12 licensed agents serving buyers, sellers, and investors across the Wasatch Front.
Matt Strong · Principal Broker · Utah License #5487863-PB00 · MRED, University of Utah
What We Do
Services
Listing & Selling
Full-service representation for homeowners and investors selling property in the Salt Lake area. We price based on real data, market with intent, and negotiate hard.Sierra West Funding borrowers: Ask about our $3,500 flat-fee listing program with Maria Barraza-Rodriguez.
Buying
Representation for buyers — primary residences, second homes, and investment purchases. We bring an operator's eye to property tours and the math behind every offer.
Investment Properties
Specialized representation for fix-and-flip, BRRRR, and rental acquisitions. We understand cash flow, ARV, rehab budgets, and hard-money financing because we run those deals ourselves.
Brokerage Services for Agents
Conrad Cruz hosts a small roster of licensed Utah agents. Experienced agents looking for a no-nonsense brokerage home with reasonable splits and an operator-led environment can reach out directly.
Free Tools
Run the Numbers
Two free calculators we built and use ourselves. Open in a new tab — no signup, no email capture.
Fix-and-Flip Calculator
Estimate ARV, total project cost, hold-time interest, and projected profit on a flip. Built for real-world rehab assumptions.
Open Calculator →BRRRR Calculator
Model a buy-rehab-rent-refinance-repeat deal. Tracks all-in basis, cash flow, refinance cash-out, and return metrics.
Open Calculator →The Team
Our Licensed Agents
Twelve licensed Utah agents practice under Conrad Cruz Real Estate Services. Contact information for any individual agent is available on request.
| Name | License Number |
|---|---|
| Christopher R. Davies | 8833300-SA00 |
| John Jacobs Lake | 5505433-SA00 |
| Karen Gonzalez | 6162606-SA00 |
| Lesieli Tupou Malu | 11873231-SA00 |
| Lindsy Marie Chatterton | 9844415-SA00 |
| Maria de los Angeles Barraza-Rodriguez | 11591670-SA00 |
| Matthew L. Theobald | 9224565-SA00 |
| Omid Malek | 10562421-SA00 |
| Robert James Deadman | 13259892-SA00 |
| Scott Douglas Bradley | 14201459-SA00 |
| Skye Mackintosh | 13049779-SA00 |
Common Questions
Frequently Asked Questions
Conrad Cruz Real Estate Services is owned by Matt Strong, an active Utah real estate broker and operator. Matt is also the founder of Sierra West Funding, a Utah-based private lending company that has funded over $380 million in real estate loans since 2011.
Conrad Cruz operates throughout the Salt Lake City metropolitan area and the broader Wasatch Front in Utah, including Salt Lake County, Utah County, Davis County, and Summit County. Our brokerage office is at 6905 S. 1300 E. #331, Midvale, UT 84047.
Conrad Cruz is led by an active real estate operator, not a career sales agent. Matt Strong has personally executed over 425 fix-and-flip transactions, manages a 25-property rental portfolio, and runs a private lending company funding over $45 million per year. Clients work with a brokerage that understands real estate as an investment, not just a transaction.
Yes. Investment property representation is one of our core services. We work with fix-and-flip investors, BRRRR investors, rental property buyers, and owners selling investment portfolios. Our agents understand ARV calculation, rehab budgeting, cap rates, and the financing options available to investors.
Contact Matt Strong directly at 801-244-3888 or mstrong@conradcruz.com. Sierra West Funding borrowers are eligible for a $3,500 flat-fee listing program handled by Maria Barraza-Rodriguez.
Yes. Conrad Cruz Real Estate Services, LLC holds Utah brokerage license #10979414-CN00. Principal Broker Matt Strong holds Utah license #5487863-PB00. All licenses are verifiable through the Utah Division of Real Estate at realestate.utah.gov.
Conrad Cruz primarily serves the Salt Lake City metro and Wasatch Front, including Salt Lake City, Midvale, Sandy, Draper, Cottonwood Heights, Murray, Holladay, West Valley City, South Jordan, Riverton, Park City, and surrounding communities.
Both companies are owned by Matt Strong. Conrad Cruz handles brokerage and real estate transactions; Sierra West Funding handles private and hard-money real estate lending. Sierra West can be reached at swcfund.com.
Get in Touch
Contact Conrad Cruz
Principal Broker
Office
Midvale, UT 84047